Basic Rules of Seek

Basic Rules of Seek

Trying to figure out how Seek works? Here are some answers.

How do Seek chests actually work?

How do Seek chests actually work?

Seek Chests have been a bit of a mystery to most, but we pull the curtain back in this blog and talk about some more details to make it clearer for everyone

5 powerful hacks to make the most of your seek experience in 2017

5 powerful hacks to make the most of your seek experience in 2017

As one of the earliest adopters of Seek, I'm sure you have lots of questions about what is coming and where we are going! I'm here today to share some insider tips and a bit of my story.

It wasn't more than 4 months ago that I reached out to Jon Cheney and Michael Snow founder and co-founder of Seek after learning of their fantastic ambitions. They wanted to create an adventure similar to PokémonGO but with real value.

I am a passionate developer, and had been looking for something special and make a real difference. I saw that Seek that would bring families and friends together in epic adventures with awesome rewards, and I was in.

Here are 5 hacks you can use to help carry Seek into 2017 and help us create adventures for millions of people this year.

Hack 1 - Seek Together!

There are multiple reasons to start Seeking together. First, and most obvious to certain Seekers so far - chest doubling. Chest doubling is much more effective when a group gets together and one person doubles an epic or legendary chest and then everyone else opens it. Chest doublers won't double the quantities of your prizes but rather how many prizes you get, which is great because you have a much higher chance of winning the big prizes! Chest doublers double the chest on the server, which means the chest will be doubled for all users for 30 minutes.

Hack 2 - Use your settings to save power!

We are working to make Seek an aesthetically pleasing experience from the music to the sound effects to the visual effects. But we also know that it is a huge drain on your precious battery life, so we included many options for saving battery power. Head over to your settings and turn on all the battery saving options and you can save over 9000% battery life! (Don't quote me on that)

Hack 3 - Never spend a penny of real money!

There are two kinds of currencies that can be found in every chest. Seek Coins and Cash. The Seek Coins are pretty obvious, and you can spend those on keys and chest doublers. Did you also know that you can use the cash in several ways? First off, it is real cash. If you are in your stash, you can tap the PayPal button in the top right and cash it out to your PayPal account! Alternatively, you can purchase coins with your cash and we will take it from your stash before we prompt you to make a purchase with your credit card as long as you have enough for the amount of coins you are trying to purchase.

Hack 4 - Keep getting an early start!

We have huge growth plans. We will be adding some very cool progression aspects to Seek and everything you do right now will contribute to that progression! I won't spill all the beans now but just know, we have some very awesome rewards for our top Seekers and their friends and families coming in 2017!

Hack 5 - Tell us what to do next!

As I said at the start, our focus is you! We want you to have the best meaningful experience but we need your help. Here are the ways you can help:

  • Fill out this survey to help us decide what features should come next and are most exciting or add your own suggestions!
  • Feedback! What are we doing wrong? Where is the app breaking? Is it not working the way you think it should? Let us know!
  • Kudos. We need positive feedback! Please tell us what you love so we can get those warm fuzzies that tell us we are on the right track! You can do this by sending us an email, posting reviews on the App Store or Play Store and or by stopping by any of our social media pages and saying "Hi"!

That's it. I hope these were helpful. I have no doubt that most of you figured out most of this anyway but let's make 2017 a year of setting goals and accomplishing them. Let's make 2017 a year where we adventure a little more. Where we get up and out instead of watching our favorite show. Let's spend 2017 interfacing with the people we love and the world that is so beautiful.

Here's to a brand new year with great things to come!


Chris White
Seek CTO

Rewards Through Adventure

Rewards Through Adventure

By Jourdyn Reid

Seek - The whole experience. Assuming you love your technology as much as we do, it has become a major part of your life.  Seek is an augmented reality, location-based treasure hunting app. It's kind of like PokemónGo, but you win stuff!  Making your everyday traveling, shopping and free time more efficient and entertaining.

The whole experience?  Yes.  Augmented reality is a technology that creates a computer-generated image on a user's view of the real world, thus providing a composite view.  This AR app connects you with the world by using the Seek Map to find Seek Chests that are filled with prizes! Prizes may be coins, real cash, TVs, sports tickets, gift cards and more. Chests can be found all over the country.  Connecting with the world improves your overall social experience, while meeting new people and friends of your same interests.

The mission of our app is to help people find "rewards through adventure".  We want to push people to get off the couch and experience the world they live in.  Take your family, friends, co-workers or simply yourself out and adventure for real life treasure chests.  Explore your city, neighborhood and country, all while creating memories and building relationships that last forever. 

There are different types of chests to be opened; some requiring keys to be unlocked.  You can purchase keys with virtual coins or win them in other chests.  The various types of chests include; Common (blue), Rare (green), Epic (purple), Legendary (gold), Heavenly (white) and Retail (red).  Rare, Epic and Legendary chests all require keys to open.  When you enter your interests, it increases your chances to win prizes of those same interests.  We are talking about real life prizes... stuff you can touch with your hands.  Many people have already begun their adventure to hunt for chests, some already having great success. A Canon camera, sports tickets and several other prizes have been awarded to users! What will you find?



Article from BizBash - How This App Uses Augmented Reality to Drive Traffic for Events

Article from BizBash - How This App Uses Augmented Reality to Drive Traffic for Events

A new Pokémon Go-like mobile app uses location-based augmented reality to create a treasure hunt with real prizes.

The Seek app uses augmented reality, so the treasure chests appear in the camera view on the user's device.

By Mitra Sorrells Posted December 22, 2016, 7:15 AM EST

Pokémon Go proved that the combination of augmented reality and a treasure hunt can be wildly popular with people of all ages. Now planners can tap into that craze to drive traffic at their events with a new app known as Seek. It’s based on a similar concept as Pokémon Go, except it rewards users with real prizes.

“We are trying to get audience engagement,“ says Jon Cheney, C.E.O. of Seek. “People remember much better when they ‘do’ as opposed to when they ‘see’ or ‘hear’ something. And when they win, they will remember really well. It’s an engaging way to funnel people around an event.”

The app allows planners to place virtual “treasure chests” anywhere around their event, as long as it is a location that has GPS available. Attendees see dots on a map indicating the locations of the treasure. Once they get within about 10 feet of it, the app uses the phone’s camera to bring up an augmented-reality view showing the treasure chest in front of them. By clicking on it, the animated chest spins and opens to reveal if the user has won a prize. So at a trade show or festival, for example, exhibitors can have a treasure chest in their booths and virtually “fill” it with items of their choosing. This draws traffic to their booth and gives them a new way to give away products and prizes as opposed to a traditional raffle.

Another option for a large event is for the host to place just one treasure chest that is visible in the app from a wide radius. That’s what the organizers of the Utah Sports, Health, and Fitness Expo in Salt Lake City did for an event on December 17. “All the exhibitors put stuff in this one chest. Then we set it up to randomly award those prizes as people click on the chest, and the users go to the specific booth to collect those prizes,” Cheney says. “Now we’re driving excited customers to booths. And it’s probably stuff these booths were planning to give away anyway, but the customer feels like they are winning it.”

The app can also be used for impromptu live giveaways to create excitement, such as during a general session. The audience can be told there is a treasure chest in the room. They open the app, click on the chest that appears on stage or in another visible location, and find out if they won a prize.

The brand or company managing the app can choose the odds of winning. For example, a treasure chest can hold thousands of low-value prizes and just one high-value prize, and the planner can set how often people win. The system also generates data about users through a series of questions that are asked when they first download it, such as birthday, gender, and a customizable list of interests.

“With that information, we can say to a business, you had 185 people come and open your chest today, here's who they are. Not specifically, because we value the privacy of our users, but we can share demographics. You had this many males and females, here's your age distribution, here's what they were interested in,” Cheney says.

Pricing starts at about $2,000 to place one chest at an event. For an event such as a trade show or festival with multiple exhibitors and vendors, planners can choose whether to offer it as a free benefit or to charge them to have access to a treasure chest.

Article from Daily Herald - Provo company launches mobile treasure map app

Article from Daily Herald - Provo company launches mobile treasure map app

Article originally posted here.

The minds behind Provo’s Treasure Canyon — home of this spring and summer’s mountain hunts for cash and prizes — have a new way to find some pirate booty.

They’ve created an app, called Seek, which allows anyone to look for cash and prizes anywhere — even in their own neighborhood. The app, which launched Wednesday on Google Play and the App Store, is free for users, and encourages them to get outside. Once there, they can open the app, and nearby treasure chests pop up for them to find.

In keeping with co-founder Jon Cheney’s vision of getting people up and active, treasure chests that are in the mountains that dot Utah’s canyons, along a walking trail, or within a park have more valuable prizes than those that are just down the street.

“We’re trying to drive people to get up and go somewhere,” he said.

But that’s not to say the ones closer to home are cheap. Multiple businesses have signed up to give out deals on the app that are only accessible by Seek users.

“Swig paid us to drop treasure right outside their locations. So you have to go to a Swig location to win it. Treasures include a drink upgrade, a free cookie, etc.,” Cheney said. “For users, it’s free, fun activity. You’re getting out and getting money or prizes. For advertisers, it’s a fun and engaging way to reach buyers that isn’t intrusive.”

To explain the concept, it’s a bit like "Pokemon Go" and McDonald’s "Monopoly" meets geocaching. All of the retailer and service providers who pay to be on Seek offer a few big prizes or cash rewards along with smaller winnings. The winnings upload directly to a user’s phone, and can include retail coupons, free products, money, gift cards or chances to win something even bigger.

“'Pokemon Go' and our Treasure Canyon hunts showed us people are willing to go somewhere if they are going to get something,” Cheney said.

The Seek app launched nationwide Wednesday. About a third of the treasure chest locations are in Utah, with the rest focused on warm locations throughout the United States. Cheney said they expect to launch in Canada by the end of February, and continue to expand Seek’s reach as places open up and as fast as they can point and click.

“All of our chest placement was done manually, by 10 employees pointing and clicking. We didn’t want to create an algorithm that throws them out everywhere — that is where Pokemon went wrong, and some of them were in places that were dangerous or not appropriate,” Cheney said. “Doing it manually, we specifically were able drop them along walkways and in parks.”

Cheney and his business partner, Mike Snow, have garnered significant financial and business support from many areas — some of whom supported Treasure Canyon. Cheney and Snow plan to continue Treasure Canyon adventures, but that business is limited to a specific location.

Those backing Seek are excited about its future growth potential, because it can honestly expand anywhere in the world.

“You can do so many things with this app that are really engaging. And we have lots of ideas,” Cheney said. “If everything goes according to plan our mentors believe Seek will soar far past 'Pokemon Go.' This is cutting edge augmented-reality marketing.”

To find out more, visit

Karissa Neely reports on Business & Community events, and can be reached at (801) 344-2537 or Follow her on Twitter: @DHKarissaNeely

Article from Diverge Now

Article from Diverge Now

Original article posted at

It all began on a 12-hour road trip from Utah to Arizona. Seek Cofounders, Jon Cheney and Mike Snow were brainstorming business ideas when something clicked. The duo decided that they wanted to have a treasure hunt and somehow earn money while doing it.

“After running physical treasure hunts for the private companies for 6 months, Pokemon GO came out and that caught their attention. The game’s viral launch and instant popularity led to a new idea, “creating an augmented reality treasure hunting app”, which was the next step they took. Snow and Cheney acquired funding and brought on Chris White as CTO and co-founder.

The game Seek, which is available for download on Android and iTunes gives users an opportunity to go on a treasure hunt to seek cash prizes, free giveaways, and special discounts. The process is simple–all the users have to do is download the app and their adventure begins.

Treasure chests have been placed throughout the world that users can capture with their camera, requiring them to venture to the physical location and capture them digitally. Unlike Pokemon Go, capturing treasure chests can have tangible value — $1,000 here, a big screen television there, a GoalZero kit everywhere. Seek is also forming partnerships with businesses nationwide that them to engage with consumers and draw more people to their location, the release explained.

“People remember when they do much more than what they would remember when they see or hear something,” explained Cheney. “When you do something, when you experience something, when you win something, you remember what that thing is much better.”

Cheney compared some of the functionality to McDonald’s Monopoly, where businesses can offer customers the lure of a big prize for coming into their store. “Basically, we could give every business in the world the same functionality as McDonald’s Monopoly, but for a fraction of the cost,” he added.

The app is also a unique advertising opportunity for marketers and brands, according to Cheney. Businesses and sponsors can pay a fee to offer discounts, prizes, offers, and additional rewards on the app to attract more customers to their locations.

“I do believe this is kind of the beginning of the future, the location based augmented reality,” Cheney stated. “Somebody being able to see something that’s not really there because its digital but have that advertisement come up somehow as they walk past the store and something pops up to invite them on their display, that’s the future.”